CLIENT: NATIONWIDE
MISSION: SITEWIDE SEO AND CLICKS TO SITE VIA SOCIAL
For Nationwide's In The Nation blog, I was tasked with editing dozens of posts from freelance writers on insurance-related topics, with an eye on optimizing display copy and metadata for better placement in search results. Additionally, I collaborated with designers to create branded, shareable "social cards" that pulled brief tips from larger articles, posted with a link to drive traffic from Facebook and Twitter back to the individual blog post.
PLATFORM: Facebook, Twitter. AGENCY: Mediabrands Society. ART: Jorge Ramirez, Brad Little, Herbert Lacsina.
